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Later Life Ambitions
By 2030, there will be almost 13 million people in later life aged 65 or over.

Later Life Ambitions aims to encourage today’s decision makers to confront the challenges of tomorrow.

About the Campaign

Later Life Ambitions Later Life Ambitions

Later Life Ambitions brings together the collective voices of over a quarter of a million pensioners through the National Federation of Occupational Pensioners, the Civil Service Pensioners’ Alliance, and the National Association of Retired Police Officers Association. Our members have ambitious aspirations for the next generation of pensioners. From fair pensions to safe and sustainable care services, and from accessible housing to regular bus services to promote independence, we require bold and forward-looking action from our political leaders. With your support, we want to change the terms of the debate – to focus on the ambitions of pensioners rather than the perceived ‘costs’ to the rest of society. So we urge you to join us in calling for an aspirational and ambitious future for those in later life.

Members survey: Housing survey with ARCO

Later Life Ambitions is working with ARCO (the Associated Retirement Community Operators), the trade association for operators of housing-with-care developments for older people to improve our understanding of what specialist housing and support people might want in later life.

Fill in the survey here:

Campaign Updates

CRA and Later Life Ambitions join forces to encourage older people back to charity shops

CRA and Later Life Ambitions join forces to encourage older people back to charity shops

Later Life Ambitions have joined with the Charity Retail Association to support their initiative to match potential volunteers with charity shops, and to support older people to return to their volunteering roles.

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How has coronavirus impacted those in later life?

How has coronavirus impacted those in later life?

COVID-19 has affected every aspect of everyone’s lives and it is important for Later Life Ambitions (LLA) to understand the specific implications for older people. We regularly survey those in later life through our three partner organisations and in April we asked for feedback on how coronavirus has affected your life. Thank you to all who took the time to respond. We are pleased to share the results of this survey with you here.

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The Budget 2020 – What Older People Want

The Budget 2020 – What Older People Want

Ahead of the Budget on Wednesday 11 March, Later Life Ambitions asked its members what they want to see from the new Government’s first budget. We were keen to understand what spending priorities, taxes, and cuts are most important to older people. With more than 1000 responses, some clear trends and beliefs have become apparent.

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View the Later Life Ambitions Updates Archive »

Campaign Partners

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Policy Positions

Later Life Ambitions has developed policy positions on the key issues that matter to our members. From housing to the state of the NHS, we use these policy positions to respond to Government consultations, influence policy decisions and interact with MPs. Click here to view. 


Download our briefing on Free TV licences for over 75s here.

Contact Details

Later Life Ambitions is about communicating the real voices of pensioners, and future pensioners to politicians and policy makers. To do, this we need your involvement. We are calling upon older people, and their friends and family, to share their stories, and experiences, to ensure that we are able to fully represent your views. Please get in touch with us at, call 020 7592 9592 or follow us on Twitter.